ABOUT US - A Midwest Girl at Heart with a Mermaid's Soul

The Midwest Mermaid Company was created to celebrate every individual's unique beauty. We strive to enhance both your inner and outer beauty with handcrafted items made from the offerings Mother Earth and her waters graciously provide. We create products featuring ingredients from the Sea and combined them with natural ingredients from the Midwest for truly unique and effective beauty products that enhance one's natural beauty. 

Growing up along the idyllic shores of Western Michigan all things revolved around the water. From the picturesque lakeside towns of Holland, Saugatuck, and Grand Haven to the towering sand dunes rising from the sparkling blue waves of Lake Michigan, "America's 3rd Coastline" is where I spent my youth. This is also where I first fell in love with "Big Water". A Midwest girl at heart with a Mermaid's soul.  A lifetime love affair not only with all things water oriented but also with the natural Bohemian lifestyle that is so appealing to "Beach Bums" both young and old everywhere. This has continued into adulthood. I combined my love of the water with my Midwestern roots and to create my products and the inspiration for my store, "The Midwest Mermaid Company".  The beautiful sea side souvenirs I collect along the way during my adventures are fashioned into unique pieces of jewelry. Our artisan beauty products feature elements of the Sea and combined them with natural ingredients from the Midwest for truly unique and effective beauty products that enhance one's natural beauty.

Our handmade artisan soaps and beauty products are crafted from natural sustainable sources. Infused with botanicals,  essential oils, and beauty enriching ingredients from the Sea and our beautiful Midwest.  Our one of a kind jewelry collections are made featuring the unique and beautiful shells, sea glass, stones, and driftwood found during early morning walks on the beaches of The OBX, Amelia Island, Clearwater, Naples, Maine, The Great Lakes, and The Florida Keys. Our products are inspired by our fellow Beach Bums, Gypsea Bohemians, Surfer Girls...and their natural wholesome lifestyles... free-spirited & fun-loving, confident & compassionate, eco-conscious & healthy. 

The bulk of our packaging is biodegradable and eco-friendly. A portion of our profits our donated to preserving our oceans and sea life. Our heartfelt desire is for you to not only look good on the outside and feel good on the inside but to have the peace of mind of knowing that you are doing good as well. 

Blessed Be

Erika Bjork-Lilly 

Our Motto: 

Feel Good- Look Good- Do Good